MORE THAN CAT FOOD
Alberto Vieceli

No. 63
first edition, 2025
ISBN: 978-3-907384-18-3
language: English

softcover
168 pages
170 x 240 mm
language: English
Concept and design:
Alberto Vieceli

After his releases of Hello, we are here, Animal Greetings from the UK, Ok Ok – twin postcards, Saluti dal Mare, and 1-100 Musicians on 100 Postcards, Alberto Vieceli showcases another collection in his latest title “More Than Cat Food”.

Cats in advertising are a popular and effective tool to capture consumers’ attention. With their cuteness, elegance, charm, and playful lightness, they convey positive associations with a brand or product, reinforcing its message. Their versatility and instant recognition make them an unbeatable marketing asset.

The image collection “More Than Cat Food” by Alberto Vieceli showcases cats in advertisements or product packaging for watches, jewelry, cosmetics, perfume, cars, cameras, alcohol, cigarettes, furniture, design, art, music, and more. Interestingly, cat food—the one product that makes the most sense for cat-related advertising—has been deliberately excluded.