The visual identity extends across a range of digital and printed applications, including the website, posters, invitation cards and tote bags. Based on the same set of elementary architectural forms developed for the exhibition, the graphic system adapts to different formats and scales while maintaining a consistent visual language.
On posters and printed matter, the forms become bold, large-scale compositions, while the website translates the system into an interactive environment. The awarded projects can be explored individually and through their locations across the city, bringing together architecture, photography, text and urban context within the same graphic framework.
Commissioned by: City of Zurich, Amt für Städtebau
Overall concept: Vieceli & Cremers, Zurich
Website design: Nadine Ochsner / No Studio, Zurich, in collaboration with Vieceli & Cremers
Web development: Marcel Stadelmann, Zurich
Project texts: Judit Solt, Zurich
Poster and invitation card printing: Hagmann Siebdruck
